In today’s fast-paced digital world, many sellers begin their journey on platforms like Amazon, Flipkart, or Meesho. These marketplaces offer quick exposure and easy setup. But if you’re serious about building a long-term brand and increasing your profits, having your own eCommerce website is not just an option — it’s a smart business move.
1. Build Your Brand, Not Just Sell Products
On Amazon or Flipkart, customers remember the platform, not your store name. When you build your own website:
- You control the design, messaging, and customer experience
- You can create a unique brand identity
- Customers trust your store and come back directly
2. Keep More Profits: No Heavy Commission Cuts
Marketplaces charge:
- Listing fees
- Commission per sale (5% to 30% or more)
- Fulfillment and shipping fees
With your own website, your costs are limited to:
- Hosting and domain
- Payment gateway charges (usually 1%–3%)
You keep more profit per sale — simple as that.
3. Direct Access to Customer Data
Selling on Amazon? You can’t even see your customer’s full email.
Selling through your website?
- You can collect emails and phone numbers
- Build an email list
- Run retargeting ads
- Offer discounts and loyalty points
This helps you build repeat business and long-term relationships.
4. SEO = Free Organic Traffic
Your own eCommerce website can rank on Google for product keywords like:
- “Buy handmade soaps online”
- “Affordable jewellery in India”
- “Organic skincare products near me”
You get free traffic from search engines. No ad budget needed.
5. No Competition on the Same Page
On marketplaces, your product appears next to your competitors — leading to price wars.
But on your site:
- You’re the only brand
- No distractions
- You can highlight your USPs, customer reviews, testimonials, etc.
6. Customize, Upsell & Grow
With your own online store (built with Shopify, WooCommerce, etc.), you can:
- Upsell & cross-sell products
- Show related products
- Add a blog or WhatsApp chat
- Run coupon-based campaigns
These features are not possible on Amazon.
7. Your Store = Your Asset
You’re renting space on Amazon. But your website is your property — a digital asset that grows over time.
You can:
- Scale it
- Sell it later
- Add new features as your business grows
Bonus: Combine Both for Maximum Sales
Start your own website and also sell on Amazon/Flipkart to:
- Clear inventory
- Reach a wider audience
- Build brand awareness
But always focus on bringing traffic back to your own platform.
Own Your Future
If you’re serious about long-term business, start building your own eCommerce website today. It gives you freedom, profit, and power over your brand.
