404 pages are like dead-ends, they lead your visitors nowhere and make them want to leave. Keep your website alive and kicking by avoiding 404 errors!
A 404 error is an HTTP response code indicating that the requested page or resource could not be found on the server. It typically occurs when a user tries to access a page or file that no longer exists or has been moved.
There are several reasons why you should avoid 404 errors on your website:
- Bad user experience: When a user encounters a 404 error, it can be frustrating and confusing. They may assume that the website is not functioning properly and leave without finding the information they were looking for.
- Negative impact on SEO: Search engines view 404 errors as a negative signal because it suggests that the website is not properly maintained. If there are too many 404 errors on your website, it can negatively affect your search engine rankings.
- Lost traffic and revenue: If a page that generates traffic and revenue for your website returns a 404 error, you could potentially lose customers and sales.
